TACC is based on the traditional Christmas Advent Calendar
July 3, 2008For the longest time I had a huge dilemma about the naming of our new non-profit organization. At first it was “The American Christmas Calendar”, but since it is NOT a religious project, I did not want to exclude families and individuals who have other faiths, belief systems or any at all. Even though The Charity Calendar is based on the traditional European Advent Calendar, we are not marketing this as a Christian project or Foundation, since we are not. One of the first non-profit organization (and my favorite) that we talked to about donating our profits to them, say that they did NOT want their name associated with any religion-focused companies. They felt that when people need help it does not matter what faith they might have and I agree with then 100 %.
The next obvious name was “The American Winter Holiday Calendar”, but that did not feel right either. After handing out business cards with that name, I felt as if I had taken on the attitude of the extreme “politically correct” people who a few years ago suggested that we name a “Christmas Tree” a “Holiday Tree” so that we would not offend anyone. So the name changed back to “The American Christmas Calendar” for a little while until one day “The American Charity Calendar” came to me while I was researching charity organizations. I loved it instantly and it is the most perfect name for this project.
The first year’s theme will be “How the Winter Holidays are Celebrated in Different Cultures” and we hope to reach all kinds of people and inspire giving and sharing – no matter what winter-holiday they might celebrate.
It sounds like you came up with a nice compromise on the names. My family and I celebrate Christmas, but not in a religious way. From Thanksgiving to the beginning of the New Year we like to do more family activities together and for me that is what the winter holidays are about.